Who we are

SMS is a media sales company set up as a joint venture between RMB (= RTBF Saleshouse) and Zelos. It develops unique and innovative advertising opportunities in the area of sports and media. Acting as a one stop shop for brands and media agencies, SMS offers a wide range of services to satisfy all your advertising needs including media, digital and field activation in a variety of sports.



Our clients-centric and passionate team of professionals crafts results-driven sportsmedia solutions that target engaging and qualified audiences.

Freddy Tacheny

CEO and founder

Freddy Tacheny, Ceo SMS

Freddy Tacheny has over 30-year experience in media of which 20 years in top-level management jobs (General manager for RTL Belgium and CEO for IP Belgium). In 2012, he launched Zelos, a sports marketing company operating across a variety of activities (media rights, organisation of sport events, athlete representation, media productions,…).

Cédric Bruylandt


Cédric Bruylandt, COO SMS

Cédric Bruylandt has been in media for more than 15 years. He has worked for RMB, SBS and IP with a proven track record. He’s now oversees SMS’s operations and strategy and manages the key account customers.


+32 (0)476 49 36 10

Michel Mortier

Sales Manager

Michel Mortier, Sales Manager

After two decades working for IP, Michel Mortier joined SMS and now acts as Sales Manager. He identifies his clients’ advertising requirements and designs bespoke solutions.


+32 (0)477 90 79 53

Véronique Goffaux

Sales Manager

Veronique Goffaux SMS

Advertising has been Veronique’s passion since the very start of her career. She is an expert at building cost-efficient cross media strategies thanks to her creative ideas and her analysis of strong business opportunities.


+32 (0)477 59 09 72

Christel Robaye

Project Manager

Christel Robaye, Project Manager SMS

Christel Robaye provides high-level project management skills to SMS and is a regular point-of-contact for client enquiries.


+32 (0)10 23 78 82